Many people have blogs but few people have successful blogs. With over 600 million active blogs in the world, it can be hard to stand out. For a blog to be successful, its creator has to constantly publish informative and interesting content. Additionally, the posts themselves have to be expertly crafted and well-written.
Sounds tough? It is easier than you think! Here are some simple steps that you can take to write a good blog post.
1. Choose an Interesting Topic
A good topic is the backbone of a successful blog post. You need to choose a topic that your audience will want to read about, or else your post will not get any traffic no matter how well it is written. Research your followers to know the kind of content they share and talk about.
You can also try to gain exposure by writing about trending topics. However, do note that while trending topics may bring you a sharp rise in website readers for a short period, evergreen topics can continue to bring you visitors for years to come. Another way to come up with topics that may interest your audience is to check out what your competition is posting on their blog.
2. Create an Outline
Once you have decided on a topic, create an outline for your post. An easy way to do this is to follow the standard essay structure: introduction, body paragraphs, and conclusion.
An outline will help you to stay on track as you write and ensure that you hit all your important points. Separate your body paragraphs into subheadings. You may not use them in the final text but they can help you structure your content in the meantime.
For search engine optimization (SEO) purposes, a blog post should not be shorter than 300 words. Ideally, you should aim to write 800 to 1,000 words. This will ensure that you have ample opportunity to get your message across.
3. Draft Your Blog Post
Now it is time for some quality writing time. Writing a blog post can be difficult when there are so many other things that demand your attention. Try to allocate an hour or two of quiet time where you can close the door, turn off your notifications, and work in peace.
A quick meditation or listening to music on headphones can help to silence the outside world and give you a better focus. Start to flesh out your content. Do not be afraid to move around to various sections as you feel inspired. Some people find it easier to work on the body paragraphs and leave the introduction to the end.
4. Add a Hook
When you have the basic content of your blog, add a hook to create more interest. A hook is a sentence or a paragraph that grabs the attention of audiences and compels them to keep reading. Without a hook, your reader might not make it past the introduction.
A classic hook is to describe a problem and promise that the content of your post will provide the solution. Using startling facts or statistics to shock your audience is another proven hook. The best hooks are ones that have the potential to personally affect audiences, thus making them invested in learning more.
5. Make It Easy to Understand
Although readers want information from blog posts, they do not generally want to read academic journals. Hence, the tone and style of your writing should be conversational and easy to understand.
Your reader should feel like you are talking directly to them. This not only makes it more comfortable for them to read but lets them feel connected to you as a content creator. Infuse some aspects of your personality into the post to allow your readers to get to know you better.
It can help to structure your posts with subheadings. This enables your readers to scan the content at a glance and jump to the information that they want. Consider using bullet points or numbered lists to make your data clearer and more concise.
6. Edit and Refine
Your first draft will most likely not be your last. Proofread and edit it thoroughly. Be sure to perform a thorough spelling and grammar check to identify any embarrassing errors. You can use one of several free and premium grammar checking tools available online.
Aside from spelling and grammar, think about pacing and readability. Have a friend or family member read your draft and offer suggestions. Ask them to point out any areas in your article that are awkward to read or difficult to understand. A premium grammar checker tool can also provide readability suggestions.
Never publish a blog post before it has been edited and polished. Blog posts with poor language drive away readers and give you a negative image.
Writing a good blog post takes work. However, if you are blogging about a topic that you are passionate and knowledgeable about, it should be a walk in the park. Just pick a thought-provoking topic, add a hook, keep your tone conversational, and make sure that there are no typos or grammar errors.