Many small businesses struggle to gain a market share in the shadow of larger and more established businesses. Fortunately, digital marketing and search engine optimization (SEO) can help. Here are some of the benefits of digital marketing and SEO for small businesses and how they can create brand awareness and increase leads and sales.
Build Your Reputation
As a new or small business, it can be difficult to get potential customers to trust your credibility. Several reports have shown that people trust the opinions of friends, family, and other consumers more than brand advertising. Digital marketing can help your brand to build a reputation. One way to do this is to create an online business profile and encourage happy customers to leave reviews. Internet users who search for your business will be able to see your star rating and be influenced by positive reviews.
Another way to develop the image of your brand as a leader in its field is to produce unique and informative content. Content creation is essential in effective digital marketing. You can publish content on your corporate website or write guest posts for established and respected publications. As your content gets viewed and shared by people who find it useful, your brand gains visibility and authority. Social media partners can also help to create and share content that builds your brand.
Reach a Larger Audience
With billions of people making purchase decisions online each day, it is absurd to think that some businesses still do not invest in digital marketing. Even if you own a small brick-and-mortar store, being able to reach a wider audience than the foot traffic in your vicinity can open the door to greater sales and profit. According to Google, half the people who purchase from physical stores use search to find out more details about the store before visiting. Without an online presence, you could lose a large portion of your potential audience.
For businesses that are not restricted by geographic location, digital marketing offers access to the rest of the world. With such efficient supply chains, companies can now ship their products to almost any country. Therefore, brands should use digital marketing to get seen on the global stage. SEO is a powerful tool that can help brands to rank higher in search engine result pages, leading to more website traffic and more sales.
Reach a Specific Audience
Another strength of digital marketing is its ability to home in on a particular audience. Search engines and browsers collect thousands of data points from their users and their activity. When you are creating a digital marketing campaign, you can target a specific audience based on age, location, gender, marital status, hobbies, shopping habits, and more. This capability cannot be replicated in traditional marketing.
Furthermore, SEO can enable you to tailor each page of your website to attract a certain audience. Through in-depth research, an SEO company can identify the keywords that your target audience are searching for and formulate a content marketing strategy that will increase your visibility. By focusing on an audience that is already interested in your product or area of expertise, you are closer to earning conversions.
Digital marketing boasts an impressive return on investment (ROI). The positive effects of SEO, in particular, can last for months and even years. SEO works on several fronts. When SEO changes are made to optimize your website for search engines, the improvements also enhance the experience of your visitors. Similarly, backlinks can add to the authority of your site while bringing traffic and better search rankings over the long term.
And since you can better target your audience with digital marketing and SEO, there is less unnecessary expense compared to the broad marketing approach of conventional mediums. In addition, you can assign strict budgets to your digital marketing campaigns. Intelligent advertising platforms allow you to update your campaign funds instantly and define strict budgets such as maximum cost per ad and maximum overall spend.
Digital marketing offers the advantage of measurable results. Unlike traditional advertising, digital advertising comes with a range of metrics that allow marketers to gauge the effectiveness of campaigns. Features such as A/B testing can help marketers determine the best ad formats. Small businesses can start with short trial campaigns and adjust their approach until it produces the desired result.
With metrics comes the ability to better plan for future marketing endeavors. For instance, you can estimate how many new customers a budget increase of a thousand dollars might acquire and determine if the venture is worth it. If you plan to outsource your digital marketing and SEO to an expert agency, this also means that you will receive detailed reports that show the results of your investment.
Digital marketing offers a myriad of benefits for small businesses. From greater audience reach to reputation building, digital marketing and SEO can help small businesses to level the playing field and achieve success in a competitive landscape.