This example of typography was found inside of Das Bierhalle in Bel Air, Maryland. This is the second location for a German-inspired restaurant, though this location is described as an “Oktoberfest-style sports bar with a modern twist.”
While the context of the typography is not necessarily child-like being as it’s for Oktoberfest, I do think the objects being illustrated have a somewhat child-like feeling to them. It feels sort of whimsical and not overly structured. It’s playful. I especially like how the shadow in the envelope is what is making the letter “k.”
This is really cute! I agree, the element used to represent “K” is very interesting. At first glance it very obviously says “Oktoberfest,” but looking at the individual letters I had to pause at the “K” for a moment before I figured it out.
I agree! Your brain kind of automatically fills it in when you read it as a word, but when you actually look at each individual letter, you kind of stop for a minute before realizing what it’s supposed to be.