Industrial Typography

This is an example of industrial typography. This is a glass that features the Sagamore Spirit Rye logo.

The typeface used is serif, set it all caps. Some of the letters have more interesting shapes that give the logo a more modern feel, especially the letter “E.” These letters are bold and create a sense of strength. It makes the viewer feel like this is a well-established whiskey with a long history, even though they have only been around since 2013.