Search Engine Optimization

            If you have a business, no matter how large or small, you most likely deal with problems involving search engine optimization. Basically, how do you make your website more attractive to the consumer?

            One very important factor in having an appealing website is to not have any broken links. Broken links are when you’re on a page, you click a link, and it gives you a 404 error, or some other page pops up with a message saying the page is unavailable. Broken links can come from moving or deleting a web page and linking to third party websites. Customers hate this and it can lead to a loss of revenue and a bad reputation. Broken links also lead to a low ranking on Google, which can lead less traffic to your site. Luckily, the internet has supplied us with a link extractor tool, a free and easy way to check if any of your pages have broken links. Once you input the web address, the output will display status codes for each offsite link the tool can follow, so you can find and broken links on your page. Once you do this, you can fix any broken links, and increase your ranking on Google.

            You can easily work on the search engine optimization by yourself or with the help of your employees. But the best thing to do is to hire a company that specializes in doing this sort of thing. Putting it in the hands of professionals that really know what they are doing is the best way to get your website out there and turn it into the best it can be.

On-page SEO

            What is on page SEO? It is basically the content that you can control on your website. It is optimizing diverse parts of your website to help with your SEO. This can be things like title tags, headings, URL structure, alt text for images, page speed, page content, and internal linking. If you make sure that you are ranking high in all these categories, your website will be more attractive to viewers and search engines. This differs from off page search engine optimization, which involves doing things like building backlinks and social media marketing. If all of this seems like a foreign language, you can always hire someone who knows how to work the system, and how to get the most use out of your website.

Full Service SEO Digital Marketing

            What do you need to look for in terms of a business that can offer you full serve digital marketing? You need someone who has fresh unique ideas, and that will custom tailor their process to fit your needs. You also need someone who can create a beautiful and aesthetically pleasing website for you. Their marketing needs to drive traffic towards your site, and give you a high SERP score. A SERP, or search engine result page, is your actual ranking order that an end user is presented with after a search. You want this to be as high as possible.

            In terms of your growing business, SEO businesses can offer domain registration, website housing, company branding, website design, website development, website content, and fix any outdated websites. Having problems with web traffic? You can get help with organic link building, local marketing, blogging, email marketing, landing page optimization, pay per click management, video marketing, and viral marketing. What else should the business be able to do for you? They can provide website audits, keyword research, reputation management, and basic website maintenance. It is important to look into using SEO, because you can get ahead of the competition, and gain more customers.

            An SEO will keep your business relevant and searchable to the average Joe. It will make your website up to all of Google’s standards and regulations. It will overall make your website relevant and generate more customers and revenue.