The income of Twitch streamers can vary widely, depending on factors like their popularity, subscription count, sponsorship deals, and ad revenue. Here’s a breakdown:
1. Subscriptions
Streamers earn from paid subscribers (tiers: $4.99, $9.99, $24.99 monthly). Twitch takes 30-50%, depending on the contract:
- A streamer with 5,000 subscribers (at $4.99, assuming a 50% share) earns about $12,500 per month, or $150,000 per year.
2. Ad Revenue
Twitch pays streamers $3-$10 per 1,000 ad impressions (CPM):
- For a streamer averaging 10,000 viewers running 4 ads per hour for 4 hours daily, monthly revenue can be around $4,800-$16,000, translating to $57,600-$192,000 annually.
3. Donations and Bits
Fans donate money or buy Bits (1 Bit = $0.01 for the streamer):
- Popular streamers might receive $1,000-$5,000 monthly or more from Bits and donations, adding up to $12,000-$60,000 annually.
4. Sponsorships
Brands pay for product promotions or integrations. Rates depend on a streamer’s audience size:
- Mid-tier streamers might make $5,000-$10,000 per sponsored stream, while top-tier creators can earn $20,000-$50,000+ for major campaigns.
5. Merch and Affiliate Sales
Selling branded merchandise or earning commissions from affiliate links:
- Earnings vary, but successful streamers might make $10,000-$50,000+ annually from these streams.
Example Breakdown
For a successful mid-level streamer with:
- 3,000 subscribers: ~$90,000/year.
- Ads: ~$50,000/year.
- Donations/Bits: ~$30,000/year.
- Sponsorships: ~$50,000/year.
- Merch/Affiliates: ~$20,000/year.
Total annual income: ~$240,000.
High-profile streamers like xQc or Pokimane may earn millions annually, combining these revenue streams with massive audiences and lucrative sponsorships
.