This is an advertisement for Bape’s collaboration with Kanye West’s Bapesta Air Force 1. The word “Bapesta” is an example of urban typography. I remember when Kanye first colla...Read More
This is a shoe advertisement for the Travis Scott x Nike SB Dunk Low “Cactus Jack.” Both the words “Nike SB’ and “Travis Scott” have interesting color treatments a...Read More
This is the logo for the athletic brand Puma, and this logo is an example of logo-typography. The Puma logo’s modern font first surfaced in 1974. It was created especially for this company by de...Read More
This is the Air Jordan Retro 7 “Year of the Rabbit.” If you look closely, you can see Chinese writing on the lid of the box. I’m going to be honest with you; I have no clue what it s...Read More
This collaboration between Nike and designer Virgil Abloh is an example of historical typography being used in a contemporary design. Nike and Abloh, who is well-known for his streetwear brand Off-Wh...Read More
This commercial advertising the Nike Air Zoom Elite 8 being available at Rebel starting at 0:38 utilizes type in motion. Nike makes the phrase “Find Your Fast” race in and out of the frame...Read More
This is a pair of Air Jordan 3 Doernbecher “Hugo”. On the sole of the shoe and on the tag inside the tongue, you can see a child’s handwriting but not any child but Hugo “Juice” ...Read More
This is an example of neon typography. This is a photo of the sign for Shoe Wiz Instant Shoe repair store at 617 S Grand Ave. in Los Angeles, California 90017. They provide a range of services, such a...Read More
This is the sole of a pair of Air Jordan Retro 10 “Chicago“. Do you see anything wrong or missing? If you’ve guessed the missing “N” in championship then you’...Read More
Let’s explore the three iconic typefaces—Helvetica, Frutiger, and Futura—to get a deeper understanding of type culture. Due to the backgrounds, goals, and situations in which these typefaces...Read More